Insights

• Objective
• To evaluate availability, visibility, pricing, and execution quality of perfumes and selected consumer food categories within airport duty-free environments, enabling brands to benchmark performance and improve travel retail effectiveness.
• Methodology
• Quarterly airport duty-free    retail audits conducted across key Middle East airports
• Coverage of perfumes and      packaged consumer food segments
• Assessment parameters included:
• Brand and SKU availability
• Shelf space and display       visibility
• Pricing architecture and pack       sizes
• Promotional mechanics and       exclusives
• Placement across walkthroughs,       gondolas, and checkout zones
• Store-level observations      complemented by shopper intercept interactions to understand      purchase context and decision drivers
• Scope of Evaluation
• Perfume brands across prestige,      premium, and travel-exclusive ranges
• Consumer food products including      chocolates, confectionery, snacks, and gifting packs
• Comparison across terminals,      travel flows, and seasonal assortments
• Benchmarking client brands      against key competitors within the same category
• End Result / Value Delivered
• Clear benchmarking of client      vs competitor presence in airport duty-free
• Identification of gaps in      assortment, visibility, and promotional execution
• Actionable recommendations to      improve travel retail readiness and compliance
• Strategic guidance for      optimizing pack formats, pricing ladders, and shelf placement
• Supported stronger alignment between brand strategy and duty-free retail execution 

• Objective
• To understand real-life usage, performance perception, and habit formation of laundry care products over an extended period.
• Methodology
• 6-month online consumer      community
• 50 households across UAE and KSA
• Regular diary entries, polls,      photo uploads, and discussion forums
• Periodic pulse surveys to track      changes in perception and usage
• End Result / Key Outcomes
• Deep insights into wash habits,      stain challenges, and machine care concerns
• Identified performance drivers      influencing brand loyalty
• Tracked evolving perceptions      over time vs one-time testing
• Enabled brand teams to refine      communication around efficacy and care benefits

•To understand the buyer experience and aftersales service for various car models across 10-12 countries

•

•Gained insights on customer buying experience , purchasing behavior and customer satisfaction levels of showrooms and service centers.

•To test the ad effectiveness campaign over the timeline of 2 weeks amongst mothers and kids across the five markets in MENA

•

•Gained information on consumer behaviors and occasions used along ad effectiveness; Marketing effectiveness of recently launched product.

Food and nutrition habits assessment exercise among consumers in Saudi Arabia as a part of the launch process for a leading ‘nutritious fast food’ chain

•Conducted comprehensive research study for a water distribution company who wanted to establish their factory in UAE,.