We believe meaningful research begins with asking the right questions—rooted in context, culture, and business reality.
To simplify complex market realities into insights leaders can act on with confidence.

Hayyakum was born from a simple belief—that research should do more than produce data. It should create clarity, spark better decisions, and ultimately help businesses move forward with confidence.
At Hayyakum, we don’t just ask questions—we help you find answers that matter.
Priya Rex Fernandez
Founder, Hayyakum Market Research
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